A strategy & market research firm dedicated to representing Black and African-American voices and helping companies create more inclusive brands.
LIFTING AS WE CLIMB
We are insight advocates
in relentless pursuit of the
cultural truths and Black human insights
that help companies achieve more
inclusive strategies and better business results
black research matters
Our experience has shown that Black-specific research can yield many new insights that are unable to be uncovered through general market research. Many Black humans have "two-selves" – there is the way they communicate and behave within their culture and the way they communicate and behave when they feel in the minority. That is why it is so important to partner with researchers who are skilled uncovering the big ideas and the nuances that are underlying the diversity of thought.
Let us help you think through the right research design for your brand.
MEET THE FOUNDER
We have over 20 years of experience in brand management and market research at some of best CPG and market research companies in the business. When you partner with us, you get strategists who understand P&L processes and bring thought leadership into inclusive research design and recommendations.
Dawn Carr is the Founder and Chief Executive Officer of Mahogany Insights. Throughout her career as the head of Black consumer research at one of the largest research houses in the world, she has crafted an approach to uncovering, synthesizing, and leading clients through ways to activate on the human truths unique to Black consumers. She left her position so that she could effectively bring this approach and passion to her clients. Dawn brings a contagious spirit and passion for cultural diversity to her company and that spirit encompasses the entire team. With Mahogany Insights, you can expect designs rooted in empathic approaches, strategic thinking, actionable recommendations, and inspiring deliverables.
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OUR CLIENT EXPERIENCE
We have over 20 years of experience in brand management and market research at some of best CPG and market research companies in the business. When you partner with us, you get strategists who understand P&L processes and bring thought leadership into inclusive research design and recommendations. Our researchers bring a wide array of experience designing and executing qualitative market research for both multicultural and general market across industries, including CPG, Healthcare, Financial Services, and Technology.