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Dawn CarR

Founder &

Chief Executive Officer

"My experience has led me down such a unique path that culminates at this intersection of strategy, human empathy, creativity, and multi-cultural inclusivity. I see connections and opportunities that others don't always see."

Dawn Carr is the Founder & Chief Executive Officer at Mahogany Insights. She has more than 20 years of experience in marketing and market research and has personally spoken to thousands of consumers across the U.S., Europe, Asia, South America, and Africa. She has a specialty in brand strategy, positioning, and consumer understanding.


Prior to founding Mahogany Insights, Dawn served as the qualitative expert on Black and African American consumers at one of the leading market research firms in the world. She has experience using a variety of methodologies including: ethnography, segmentations, focus groups, in-depth interviews, global market immersions, online communities, metaphor elicitation, desired consumer experience, and Jobs to Be Done (JTBD). Dawn is also a master facilitator and has conducted hundreds of in-person and virtual facilitation sessions, including ideation, activation sessions, insights to action, and consumer co-creation sessions.


Dawn spent 10 years in brand management at Procter & Gamble and Frito-Lay, where she often had responsibilities for multi-cultural marketing. She also spent five years in management consulting for Accenture.  

Dawn received a Bachelor of Science in Economics from Spelman College and a Master of Business Administration in Marketing from the University of Notre Dame. She is currently working on her Master of Liberal Arts in Sustainability, Extension Studies at Harvard University where her academic research focuses on sustainability in Black communities.

She is based in Dallas, Texas, and is an active member of several civic organizations including Delta Sigma Theta Sorority, Inc., Junior League of Dallas, and the National Museum of African-American History & Culture 2015 Society.

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