Welcome to the
Pander, Less Podcast

A podcast dedicated to connecting authentically with Black consumers.

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meet the host

Dawn Carr is the Founder & Chief Executive Officer at Mahogany Insights. She has more than 20 years of experience in marketing and market research and has personally spoken to thousands of consumers across the U.S., Europe, Asia, South America, and Africa. She has a specialty in brand strategy, positioning, and consumer understanding. 

mI authenticity Framework™

Mahogany Insight’s proprietary model illustrates nine areas of authenticity. We use MI Authenticity Framework™ to help brands crystalize how authentic connections are made with black consumers.

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 OUR PATH TO more AUTHENTIC CONNECTIONS: 

Steps to Authenticity:

Mahogany Insights Solutions

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3

Know Your Why

Integrate with Intention

Measure what Matters

•  Strategic facilitation 

•  Stakeholder / internal assessments

•  Hypotheses and learning plan consulting

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Paint the Picture

Lift Every Voice 

Tackle the Tensions

•  Target refinement, screener consulting

•  Content curation and category context

•  Ethnographic research design & execution

•  Insight consulting and training

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Free the Fringes

Co-create and Validate 

Find Your Rhythm

•  Ideation and innovation workshops

•  Qualitative research design and execution

•  Consumer co-creation design and execution

•  Panel and community management

want to work with us?

Thank you for your commitment to bringing diversity and inclusion to your brand. 

Contact Us / Share Topic Ideas

Mahogany Insights is happy to answer questions about brand opportunities, partnerships, etc. and would love to hear your ideas for podcast topics.

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