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about us

Black & Multicultural

Consumer Insight Specialists

OUR SOUL PURPOSE FOR BEING

As experts, we focus on bringing thought leadership into the way we uncover and interpret consumer insights that drive better business.  As a result we set out to answer the biggest question we hear from our clients.

We’ve uncovered the commonalities of brands who connect authentically with Black consumers

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Our analysis shows brands that connect strongly with Black consumers have 3 things in common:

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  1. Make them for S.E.E.n where they have largely felt ignored or misunderstood

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  2. They inVEST in ways that matter - over the long term


  3. They emPOWER them to be the unexpected catalyst for their own

transformation.

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To strengthen/develop the 3 characteristics, a brand needs to do three things well:

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  • STRATEGIZE: Define objectives, goals, and measures that must integrate into overall brand strategy (What are our goals? What / who do we need? How are they part of our bigger goals/mission?)

  • SENSE: Take an intentional approach to understanding their needs so you can find the overlap and the gap (Who are they?  What are their motivations & tensions? What problems could we solve?)

  • SERVE: Partner with consumers to create meaningful impact that is mutually beneficial (Do we have the right offering?  How do we better serve?)

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We love to talk about our authenticity framework!  learn more

Industry Truths

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The lived experience of Black consumers creates unique tensions that impact the way that we uncover, interpret and apply insights to serve them.

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The voices of Black consumers are largely underrepresented within the industry, leading to missed opportunities for clients

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Friends

Most clients are leaving money on the table because they do not understand the nuances of this segment and how best to leverage them

 

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Black consumer insights do not have to be costly, time-consuming, or inactionable – instead, they can generate ideas that flow easily into sales and profit.

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Because innovation and growth often happens on the fringes understanding the needs of Black consumers (also often on the fringes) can propel growth.

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LIFTING AS WE CLIMB

We are insight advocates

in relentless pursuit of the 

cultural truths and Black human insights

that help companies achieve more

inclusive strategies and better business results

are you leaving $$ on the table ?

Potential Black Spending

   $300B  +  $260B  = $560B

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Amount not being spent by U.S. Black consumers (but should be) because there are no products for them.

Amount being spent on products for which U.S. Black consumers are dissatisfied

According to McKinsey, there are significantly higher levels of dissatisfaction of purchases, representing nearly 76% of the purchases that Black consumers make

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Did you know that over quarters of Black consumers’ spending goes toward products and services that don’t meet their needs?

With less disposable income, Black consumers are often forced to invest in items that fall short.

It’s not just frustrating—it’s unjust.

EXPANDING YOUR HORIZON

Many people in our community feel unheard, overlooked and underserved by companies that fail to understand our unique perspectives and needs.

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Research shows that Black consumers would pay 20% more for products that truly address their needs.

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We are so underserved that the same report stated that we would pay more for products that actually meet our needs.

This highlights a systemic issue: we’re being underserved and overcharged. The solution isn’t creating Black-exclusive products—it’s making products Black-inclusive.

 

At Mahogany Insights, we believe fairness begins with understanding. When market research excludes Black voices, brands miss the mark, and consumers pay the price.

That’s why we’re here—to ensure that Black consumers are represented, heard, and valued in every step of the process.

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We’re bridging the gap between brands and Black consumers, because enough is enough. Representation leads to innovation, and the time for change is now. what others naturally have. It is the definition of injustice.

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“My experience has led me down such a unique path that culminates at this intersection of strategy, human empathy, creativity, & multi-cultural inclusivity.”

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Dawn CarR

Founder &

Chief Executive Officer

Dawn brings a contagious spirit and passion for cultural diversity to her company and that spirit encompasses the entire team. With Mahogany Insights, you can expect designs rooted in empathic approaches, strategic thinking, actionable recommendations, and inspiring deliverables.

 

Throughout her career as the head of Black consumer research at one of the largest research houses in the world, she has crafted an approach to uncovering, synthesizing, and leading clients through ways to activate on the human truths unique to Black consumers. She left her position so that she could effectively bring this approach and passion to her clients.

OUR fOUNDER

Woman-Owned and Minority-Owned Business

We are proud to be both a woman-owned and minority-owned business.  

Let's work together to find integrated solutions that build your entire business.

ACCOLADES

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National Minority Supplier Development Council

We are a certified minority business enterprise.  This rigorous certification ensures that our business meets the standards to conduct business at the highest level and that we are minority-owned.

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